My objective is to develop advanced data analysis methods to support strategic decision-making and optimize business performance. I aim to build effective reporting systems and dashboards while leveraging big data to predict market trends. Additionally, I focus on training the data analysis team and promoting digital transformation projects to enhance operational efficiency for the business.

1. SENIOR DATA ANALYST 01.2024 - Present

FSN COMMERCE JOINT STOCK COMPANY

• ERP System Management:

+ Manage product codes and marketing programs.

+ Manage inventory, including receiving, shipping and conducting monthly stock checks.

+ Process wholesale orders and orders outside the POS system.

• Business Reporting:

+ Analyze sales performance, including best - selling and slow - selling products.

+ Classify products and propose the production of potential items such as MOH and Product Life Cycle.

+ Consolidate sales data from POS channels, online platforms and E - commerce (Shopee, TikTok, Tiki).

+ Manage and calculate KPI bonuses for the Front Office.

• Marketing:

+ Consolidate advertising data from Meta Ads, Google Ads and TikTok Ads.

+ Analyze the effectiveness of campaigns in collaboration with KOL/KOC.

+ Evaluate the effectiveness of events like "Lucky Wheel".

• E-commerce: Consolidate data from e-commerce channels to calculate the actual profit for sellers after deducting platform costs for major collections.

2. JUNIOR DATA ANALYST 05.2023 - 04.2024

FSN COMMERCE JOINT STOCK COMPANY

• Product Code and Barcode Generation Software: Develop software to creat product codes and barcodes for the Design and Pattern Making departments.
• Sales Reporting: Analyze the sales performance of collections over the past three months.
• Create an overview dashboard that provides a comprehensive and quick visual representation of the company's operational status.
• Inventory Reporting: Generate inventory reports by collection for the B2B department to facilitate the adjustment of goods between stores.
• Size Ratio Proposals: Provide solutions and suggest size ratios for upcoming collections to avoid excess or shortage of sizes.
• POS Sales Software: Create off - POS sales software on Google Sheets using Google Sheet Script, helping manage commission calculations for stores.
• Order and Voucher Management: Push off - POS orders and voucher codes to the ERP system.
• Customer Traffic Reporting: Provide customer traffic reports through GA4.

3. FRESHER DATA ANALYST 10.2022 - 04.2023

CON CUNG JOINT STOCK COMPANY

• Customer Behavior Analysis on Google Analytics (GA4): Provide insights to support the optimization of business strategies.
• E - commerce Operation Report: Reconcile shipping orders, costs and penalties, ensuring accurate tracking of seller revenue.
• Tracking Digital Marketing Campaigns: Monitor and evaluate the effectiveness of advertising campaigns, supporting cost optimization and enhancing campaign performance.

POST AND TELECOMMUNICATIONS INSTITUTE OF TECHNOLOGY

DIGITAL MARKETING DATA ANALYTICS

From 09.2018 - 06.2022

• Consulting and providing solutions to optimize reporting models.
• Pro cient in ETL data processing using MySQL, Portgres SQL, Python, AppScript
• Data visualization skills: Power BI, Looker, Google Sheet, Excel
• ERP Sale/Retail